What clients asked for and couldn’t get
RECOVERABLE PER WEEK
If the fixes below land this week
LOST LAST WEEK
ON THE FLOOR
This week’s top actions
Ranked by money you can still recover this week
Patterns
HAPPENING AGAIN
Same gap, separate weeks, last 3 months
By the third time, most clients stop waiting and buy elsewhere.
ALTERNATIVES THAT WORK
What clients took when the item was out
The same product in a smaller size works best. Another brand’s fragrance rarely works, so Pulse stops suggesting it.
WHERE THEY WENT INSTEAD
From notes where the client said
Our own website is a channel shift, not a lost sale. It isn’t counted in the money above.
All open signals
SIGNAL
STOCK
LOST / WK
RECOVERABLE / WK
OWNER
Capture health
Prototype for the Sephora meeting. Products, shades, sizes, prices, stores, shelves, stock and the approved alternatives come from the Sephora Demo (California) tenant in Pulse. Ask counts, rates and the money ranges are sample figures for one week.